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Attracting & Retaining Talent

At the Greater Wichita Partnership our Talent Team works alongside employers, HR professionals, and recruiters to accelerate the attraction and retention of talent while supporting talent development through innovative initiatives. The Talent priority of the Greater Wichita Partnership is driven by the Talent Marketing Blueprint, a multi-year plan to increase the number of individuals considering a job in Greater Wichita.

Discover how our team plans to further initiatives to attract, retain and develop talent in 2021 in a video featuring executive vice president of talent, Anne-Marie Coughlin.

Selling the Region to Job Seekers

From hosting events for interns to engaging with prospective talent in target markets, we are aggressively selling the region to increase the volume of potential candidates considering Wichita for their new career.

Through strategic marketing and branding, the Partnership team works to enhance perceptions and position Wichita as a top city for talent to live, work and play. The Choose Wichita brand, website and social media platforms exist to assist the community in promoting the region during the talent acquisition process. The brand development was built upon extensive input from community and regional partners, inviting audiences to discover what makes the Greater Wichita region #RelentlesslyOriginal.

Employer Training and Materials

Employers are experts in selling their companies to talent, but don’t always have the tools to sell the region. The Talent Team of the Partnership works to provide the tools, messaging and training necessary to proactively position Wichita as a premier location for talent. To assist employers in attracting talent, the Partnership developed the Choose Wichita Employer Toolkit with associated marketing collateral provides assistance to regional companies with talent recruitment and retention efforts. 

Building the Workforce of the Future

2020 increased awareness of technological advancements, new operational norms and changing talent needs across industries. The Greater Wichita Partnership team, working alongside community partners, is dedicated to ensuring our region's success in developing a globally competitive workforce by positioning the region for diverse and sustainable growth.

Cultivating a Talent-Focused Culture to Retain and Attract Talent

The Partnership is committed to cultivating a talent-focused culture in our region. A key component of this strategy is sharing research and trends on talent recruitment and culture to our regional businesses in addition to championing an inclusive and equitable community. 

Learn more about the tactics for this initiative in our 2021 Strategies & Initiatives document.

Research and Trend Identification

Our talent attraction and retention strategies are research based and data driven. Past research includes identifying target markets and industries for talent, in addition to researching national trends applicable to our region. In 2018 the Partnership worked with global leaders in place marketing, Development Counsellors International (DCI), to strategically identify key target markets and industries for talent recruitment for the region's talent marketing strategy – the Talent Marketing Blueprint.

Reporting and Tracking Outcomes

The Partnership and our investors value the recruitment and retention of talent to Wichita and believe this region is the best place to work, live, and play. As one indicator of progress, the Partnership’s robust branding and marketing effort is being implemented and helping to raise awareness of the Wichita region. View related milestones and accomplishments to date in the Partnership's 2020 Year-End Talent Update. A few of these metrics include:

  • Over 20,000 website visits and 35,000+ website pageviews on the Choose Wichita website.
  • In 2020, the Partnership produced 15 blogs to showcase the relentlessly original ways to live, work and play in the Wichita region.
  • Launching the Get Trained. Get Paid. talent retention campaign to retain our region's world-class workforce. Results included:
    - 16 advertising tactics
    - 10 million+ campaign impressions
    - 19,000+ pageviews
    - 7 earned media mentions
    - 2 direct connections to 3,861 affected workers
272 interns attended the 2019 Summer Intern Kickoff during Wichita Riverfest

Insight

How the Partnership Supports Connections Between Business and Education

The Partnership facilitates the Business and Education Alliance (BEA), a group focused on promoting a seamless partnership between private business and education leaders to produce a globally competitive workforce for our region. The BEA is guided by the Student Success Task Force Plan which identifies three priority areas based on the initiatives outlined in the Lifelong Learning Action Plan of the Project Wichita Community Report.

Learn more about the BEA's role

View the BEA's Student Success Task Force Plan

Meghan Carver

Director of Communications

Meghan Carver

The Greater Wichita Partnership is ready to assist you in providing the resources needed to attract and develop talent in the region.

Next Steps

The Greater Wichita Partnership’s Talent Team is eager to assist employers in the attraction, retention, and development of talent. 

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