Greater Wichita Partnership > About > Priorities > Talent
Attracting & Retaining Talent
At the Greater Wichita Partnership our Talent Team works alongside employers, HR professionals, and recruiters to accelerate the attraction and retention of talent while supporting talent development through innovative initiatives. The Talent priority of the Greater Wichita Partnership is driven by the Talent Marketing Blueprint, a multi-year plan to increase the number of individuals considering a job in Greater Wichita.
Selling the Region to Job Seekers
From hosting events for interns to engaging with prospective talent in target markets, we are aggressively selling the region to increase the volume of potential candidates considering Wichita for their new career.
Through strategic marketing and branding, the Partnership team works to enhance perceptions and position Wichita as a top city for talent to live, work and play. The Choose Wichita brand, website and social media platforms exist to assist the community in promoting the region during the talent acquisition process. The brand development was built upon extensive input from community and regional partners, inviting audiences to discover what makes the Greater Wichita region #RelentlesslyOriginal.
Employer Training and Materials
Employers are experts in selling their companies to talent, but don’t always have the tools to sell the region. The Talent Team of the Partnership works to provide the tools, messaging and training necessary to proactively position Wichita as a premier location for talent. To assist employers in attracting talent, the Partnership developed the Choose Wichita Employer Toolkit with associated marketing collateral provides assistance to regional companies with talent recruitment and retention efforts.
Research and Trend Identification
Our talent attraction and retention strategies are research based and data driven. Past research includes identifying target markets and industries for talent, in addition to researching national trends applicable to our region. In 2018 the Partnership worked with global leaders in place marketing, Development Counsellors International (DCI), to strategically identify key target markets and industries for talent recruitment for the region's talent marketing strategy – the Talent Marketing Blueprint.
Reporting and Tracking Outcomes
The Partnership and our investors value the recruitment and retention of talent to Wichita and believe this region is the best place to work, live, and play. As one indicator of progress, the Partnership’s robust branding and marketing effort is being implemented and helping to raise awareness of the Wichita region. View related milestones and accomplishments to date in the latest Key Metrics document.
How the Partnership Supports Connections Between Business and Education
The Partnership facilitates the Business and Education Alliance (BEA), a group focused on promoting a seamless partnership between private business and education leaders to produce a globally competitive workforce for our region. The BEA is guided by the Student Success Task Force Plan which identifies three priority areas based on the initiatives outlined in the Lifelong Learning Action Plan of the Project Wichita Community Report.
Learn more about the BEA's role
View the BEA's Student Success Task Force Plan
Vice President of Talent
The Greater Wichita Partnership is ready to assist you in providing the resources needed to attract and develop talent in the region.
The Greater Wichita Partnership’s Talent Team is eager to assist employers in the attraction, retention, and development of talent.
- Contact Anne-Marie Coughlin, the Partnership's vice president of talent, to connect with valuable resources and talent insight.
- Visit the Choose Wichita website to view the tools and resources available to employers and talent.
- Download the Greater Wichita Partnership’s Key Metrics document.
- Review and download the Talent Marketing Blueprint.