In 2021, the Partnership team worked purposefully to produce results through established strategies, deliberate marketing and collaborative engagement with community partners and business leadership. The following information is a high-level overview of the accomplishments made in 2021 within our strategic priority of Jobs to fast-forward economic growth in the Greater Wichita region.
National Digital Advertising Results
The Partnership team launched a national digital advertising campaign in July targeted toward external site selectors and business owners to raise awareness of our region's business assets. When users search selected keywords through Google, they are served ads promoting the Greater Wichita region that link to the Partnership website. Once they view the ad or visit the website, they will be served additional ads through the Google Display Network.
Business Growth
New-to-market (Attraction) employers:
Hosted dozens of new and in-market companies for the inaugural season of the Wichita Wind Surge at Riverfront Stadium in partnership with the City of Wichita and Evergy
Existing Industry & Business Support
Completed addendum to the Regional Growth Plan to account for the COVID-19 pandemic, changing working environment and supply chain challenges
Exposed regional supply chain to new revenue opportunities in aerospace by co-hosting Blue Origin and United Launch Alliance with U.S. Senator Jerry Moran, garnering multiple contracts for companies in the Greater Wichita region
Diversified our aviation sector with multiple Maintenance, Repair and Overhaul (MRO) prospect site visits and speculative hangar development conversations
Showcased the Greater Wichita region at the National Business Aviation Association Business Aviation Convention & Exhibition (NBAA-BACE) in October with 17 regional companies and partners
Attended the Maintenance, Repair and Overhaul (MRO) TransAtlantic Convention in Orlando to market our region's MRO capabilities
Greater Wichita Region Promotional Video
Regional Support
Convened the regional economic development community through quarterly meetings, including networking with Certified Commercial Investment Member (CCIM) real estate brokers
Supported the creation of new industrial development space in the region with multiple presentations, provided testimony at ICT21 Tax Increment Financing (TIF) hearings and presented to out-of-town industrial developers
Hired new Director of Business Intelligence position to support regional business attraction, retention and new projects and dive deeper into niche industry competition, as recommended in the Regional Growth Plan
Helped to secure grants totaling approximately $325,000 through Blais & Associates, with a total of $100,000 in pending grant applications specifically for Downtown Wichita
Accelerate & Strengthen the Entrepreneurial Ecosystem
Elevated the importance of entrepreneurship in the region by sponsoring Wichita Startup Week
Provided core financial support for NXTUS and NXSTAGE Pilot Competitions and hosted multiple NXSTAGE industry events in the community
Launched the Accelerate Wichita Report with Entrepreneurial Ecosystem partners and hosted community launch event at Groover Labs with ecosystem expert Tom Chapman
Provide Ongoing COVID-19 Community Leadership
Continued leadership and convening of COVID-19 Community Task Force
Identified five priority areas, each led by two co-chairs, for our community to respond to funding from the American Rescue Plan Act (ARPA)
Assisted in hosting a live webinar from regional Chief Medical Officers and moderated by Partnership Co-chair Jon Rolph to provide an update on the Delta variant to the business community
Updated Wichita Region Economic Recovery document throughout the year with up-to-date information for utilization by Federal, State and local governments and community organizations
Focused on mobilization of grant applications and key action points for economic development projects identified in the Wichita Region Economic Recovery document
Provided assistance and letters of support for Wichita State University’s Build Back Better EDA proposal, titled “Driving Adoption: Smart Manufacturing Technologies,” which is complementary and potentially inclusive of the Future of Work & Workforce Strategy
Joined regional leaders in engaging statewide political leadership for continued support of Wichita State University’s Molecular Diagnostic Laboratory (MDL), which aids in the region’s health and economic recovery efforts
Fostered strategic dialogue with leadership from the Strengthening People and Revitalizing Kansas (SPARK) Task Force on behalf of job creation and economic growth in the region