Business attraction & support
Hosted CMMC event for supply-chain defense diversification
With new regulations from the Department of Defense, the Partnership worked with Ennovar at Wichita State University, Kansas Manufacturing Solutions and FlagshipKansas.tech to host a free webinar, titled DoD Compliance 411, for area manufacturing companies. The webinar focused on how to navigate the complex process of the Cybersecurity Maturity Model Certification (CMMC), a key step into securing defense diversification contract work.
CMMC grant funding secured for local manufacturers
Following the CMMC event in July, our business development team worked with Wichita State to secure grant funding from the South Central Kansas Economic Development District (SCKEDD) to increase the number of CMMC certified local manufacturers. Recommended in the Regional Growth Plan, diversification in aerospace, such as the CMMC program, is important as we continue to fast-forward economic growth within the region.
Virtual foreign direct investment (FDI) efforts
The Partnership’s business development team pitched Greater Wichita’s business advantages to three German companies and one Finnish company in an effort to spur foreign direct investment. The Partnership team plans to follow-up with these companies frequently.
Local economic incentive guidelines advanced
Based upon strategic recommendations by Ady Advantage and the Partnership’s Strategic Advisory Team, the City Council recently approved changes to local incentive guidelines, with the County Commission to review for approval in the coming weeks. This effort was identified in the Regional Growth Plan as a key step in facilitating economic growth and making our region more competitive in company attraction.
Kansas Department of Commerce senior leadership hosted
In September, the Partnership’s business development team provided in-person, socially-distanced tours of Wichita and the region to familiarize Kansas Department of Commerce team members with the area as they sell Greater Wichita throughout the country.
MRO virtual show and digital advertising strategy developed
With the cancellation of many in-person events and conventions, the 2020 Maintenance Repair and Overhaul (MRO) Americas Convention & Exhibition was transitioned to a virtual format. In order for exhibitors to reach typical event attendees, MRO offered the opportunity to provide strategic digital advertisements. The Partnership team will be participating in the virtual show with a virtual booth, which will run from Oct. 27-29. For the month following, the Partnership will have Air Capital of the World digital advertisements targeting event attendees, three target markets – including Oklahoma City, Los Angeles and Dallas – and driving lead generation by encouraging users to connect with Tammy Nolan Porazka on our team. This opportunity allows us to promote the Air Capital at a global level as a place for business opportunities with a world-class skilled workforce.
New Partnership website launched with prospect lead generation as primary goal
Based on extensive research and data analysis, a new Partnership website has been launched, focusing on business attraction and lead generation.
Insight from partners across the region combined with extensive target audience insights served as the foundation for the strategic redesign. The new website will serve as the primary foundation for all advertising efforts, and supports our business development team in selling our region’s competitive advantages.
The new website was developed in collaboration with local agency, Howerton+White and was identified in the Regional Growth Plan as a priority for high-impact marketing.
National digital marketing campaign under development
To increase national awareness of Greater Wichita and generate business development leads, a digital advertising campaign is being developed based on in-depth market research. The goal of this effort is to amplify the online presence of the region in Google searches, so that prospects across the nation are aware of the opportunities in Greater Wichita. The campaign will integrate search and display, programmatic and retargeting advertising efforts.
New email campaign proactively positions Greater Wichita as a location where businesses thrive
The Partnership has launched a new, strategic email campaign to market the Greater Wichita region to site selectors across the nation. The campaign – named “Success Insight” – provides stories that make our region and companies successful, outside of traditional data and numbers. The campaign will proactively position Greater Wichita as a location where businesses thrive.
Economic recovery and growth efforts continued
Working with the COVID-19 Community Task Force, the Partnership continues to fast-forward economic recovery and growth initiatives, such as those identified in the Wichita Region Economic Recovery Report. Our team is committed to working with community partners to drive short and long-term initiatives to assist our impacted industries and workforce.
National lead generation firms engaged
The Partnership has engaged three national lead generation firms to drive regional business growth within our key target industry sectors. Each of these firms specializes in various industry sectors, geographic locations and types of development and will assist our business development team by connecting prospect projects to the Partnership and the region.